Why WooCommerce is Perfect for eCommerce Startups

When you are starting an online store, selecting a user-friendly eCommerce development platform would be your priority. WooCommerce is a WordPress plugin designed to create eCommerce websites. Even with the competition among eCommerce builders, WooCommerce is the choice of more than 40% of the users.

The WooCommerce acquisition for eCommerce platforms is due to many factors. It supports more than two billion online stores worldwide. Let’s dive into reasons why WooCommerce is perfect for e-Commerce startups.

Free to use

There are plenty of eCommerce builders available in the market. The main problem with them is, they offer paid subscriptions which increase as your brand expands.

WooCommerce is a free platform to help you start an online store. Also, you don’t need to pay for monthly subscriptions. You will have no need to pay further as your business grows. Only you need to pay when you want to add more features and use extensions to give your store an advanced look.

Flexibility

WooCommerce flexibility is one of the major factors that it offers to eCommerce businesses. It helps you to turn your physical shop into an online store. You can sell physical, virtual, and affiliate products. You can also create categories, list groups, and prices. Additionally, you can create a website, online store, and blog on a single domain. WooCommerce functionality is not limited just to create an online store but also getting WooCommerce to work is a lot simpler than integrating complex online shopping cart software with your site.

User Friendly

Running an eCommerce store is pretty straightforward If you have used WordPress before. You will see the same interface as you have used before. You don’t have to worry about spending hours learning coding or drag and drop editors.

Easy Customization

Simple themes come with less customization. But WooCommerce is much different, as you will see a bunch of customization options that can help you to create a unique online store. There are hundreds of themes available for you to choose from. You can select any of them to customize it according to your requirements.

Traffic Analysis

As your business grows, you need to keep an eye on the stats of the website’s visitors. WooCommerce comes with built-in analytics to provide you with traffic insights and other stats. You can observe session durations, goal conversions, and country-specific leads. Analytics will help you to retarget your audience and help you grow your business.

Security

If you have an online store you must keep your customer’s information safe. All the transactions made by users are an important aspect, that’s why having a non-secure system can create a risk of theft. You have to make sure that your inventory and payments are safe from cybercriminals.

WooCommerce is delivering updates to avoid vulnerabilities and ensures to flag any unauthorized access.

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